A number of firms tend to ignore customers’ complaints. It is unfortunate that such businesses have no idea about how they can improve by simply addressing these concerns. White Shark Media has been praised for its efforts in ensuring that all complaints raised by its clients are fully addressed.
Throughout the course of the firm’s existence, clients have been raising both positive and negative reviews about the firm. The reviews have helped the firm pinpoint weak areas, and also its strongholds.
Common Complains raised by Clients
Over the past few years, most clients have raised the red flag concerning the issue of losing touch with their AdWords campaigns. The frequency of similar complaints made the firm to realize that the reporting procedures that it has put in place were inadequate and could not fully cater for the diverse needs of clients.
Owners of small businesses were the most affected because it was difficult for them to review the firm’s report about the progress of their businesses. White Shark Media effectively solved the problem by making sure that its clients are well informed about the intricacies of their campaigns. Learn more: http://www.whitesharkmedia.com/testimonials/ and http://www.whitesharkmedia.com
In the past, there was also an issue of communication not being good enough. This was a major concern since White Shark Media’s operations mainly rely on smooth flow of communication.
This complaint was addressed amicably when the firm came up with the idea of scheduled monthly teleconferences. The firm organizes monthly status calls, which allows every client to review how his or her progress. This innovation has been acclaimed because it is cost-effective and highly pragmatic.
Previously, clients had incessantly complained about the issue of older campaigns being better-performing than newer campaigns. The firm took this issue seriously and came up with a raft of measures to iron out the problem.
Most notably, it made sure that such clients are linked up with experienced supervisors, who provide real-time feedback. Besides this, the supervisors themselves oversee the management of the new campaigns.
Clients who lacked an idea about tracking their AdWords performance were helped through the implementation of an in-house platform. This has made it possible for the firm to track the performance of each client’s campaigns.
This is done with the aim of optimizing each AdWords campaign. Such optimization ultimately leads to better performance. After recognizing that most clients make inquiries through the phone, White Shark media advanced a follow-up tool. This allows further correspondence to establish whether their concerns have been addressed.