Political Technology- NGP VAN

Technology came with an added advantage to many sectors. The political worked has not either been left behind. During the last Presidential elections in the United States of America, the use of technology was evident. The purpose of technology completely changed the way politicians carried out their campaigns. Media advertisements and social media platforms now replace the speech by trains and the tours. Technology has not only made the campaign easy for politicians but instead, it also helps in cost saving and competence. Political candidates were able to speak with their supporters and even campaign from the comfort of their homes.

Technology continues to expand, and it is now available to many including presidential candidates. This technology has not been of a great benefit to politicians but also the public who are now able to keep a close eye to their representatives and hold them answerable. Political advocates among them Alicia Roth say that social media platforms like Twitter, live stream, and other tools are also of a great benefit as they help to work as communication channels for observers and electorates. Technology has not come without a challenge as some people are using fake Facebook accounts which affect the democratic process. Ms. Weigel gave an excellent example of her former boss Wendy Davis who is now a representative in Texas. Wendy was able to encourage locals to show up in the capital through the stream so that they can support by preventing the passage of the debate legislation. 

NGP Van is a privately owned database firm and a web provider. Since the establishment of the company, it has been working hand in hand with Democrats across the United States of America since 2004. The campaign technology organization has expanded since its inception and has developed some features among them MiniVAN which is their mobile app. The MiniVAN is used by Democrats volunteers when they are campaigning door to door. The app which enables the volunteers to know which door to knock has gained popularity with the number of users increasing this year. More people prefer using MiniVAN than using pen and paper. NGP VAN believes that the data coming from the crusading tool is essential, and unlike the previous years where political campaigners were fundraising, NGP VAN helps them to engage directly with their supporters and voters.

 

 

 

 

 

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