When Wes Edens, who also happens to co-own a famous NBA team, first launched his Brightline rail company in Florida, it is unlikely that he could have predicted just how big it would become. However, a well-respected entrepreneur by the name of Sir Richard Branson took notice of Brightline recently and signed an agreement with Mr. Edens. Virgin Group will seek to grow the passenger rail service via a significant minority investment, although the primary owner will still be Fortress Investment Group, which is the investment company that put Wes Edens in a position to become the success story he is today.
Once 2019 reaches us, Virgin Trains USA will be the new moniker that Brightline will service its passengers under. There will not be any change in the current organizational structure or management, though, which means that the same team will still oversee expansion, engineering and everyday operations. It is quite impressive that this has happened less than a year after the launching of Brightline. Clearly, however, its excellent Florida route services have received high recognition, and a Las Vegas to California route is also in the works. Read more about Wes Edens at Wikipedia
Wes Edens has put quite a bit or work into creating an innovative transportation solution for Americans, and specifically Floridians. He is obviously thrilled to be able to leverage the power of Virgin Group to further Brightline’s future, as having a trusted travel brand on board will provide a strong foundation for him to build on top of. Virgin Group is not a new brand in the rail sector, and Virgin Trains have been servicing satisfied British passengers for nearly two dozen years as of today.
If Branson’s results overseas, as well as his results with his Virgin America airline, are to be taken as an indication, then we can brace ourselves for the rise of a new transportation giant in the States very soon. Wes Edens and his market-changing Brightline are just the type of innovation that a man like Branson needs to grow his empire even further and better serve his customers.