Craft brewing companies are rapidly dominating the Canadian brewing industry. Since the early 1980s, craft breweries occupied a significant share of the Canadian beer market. This factor has been caused by an increase in demand for flavored beers. As of 2008, flavored beers contributed to 4 percent of the national market. In provinces such as Quebec, the drinks have a 5 percent share in the provincial market.
The first craft brewery to hit the Canadian beer market was Horseshoe Bay Brewing. This brewery was based in Vancouver back in 1982 during its establishment. Other breweries that followed include Granville Island Brewing, Brick Brewing, and McAusian Brewing Company. Most of these companies produced English-stale ale beers. Today, they have diversified into flavors such as barleywines, Belgian ales, and double IPA.
Large craft breweries in Canada have also set up small subsidiary breweries in different parts of the country (https://www.crunchbase.com/person/eli-gershkovitch#/entity). This initiative has helped them to produce different types of beer and distribute more imported craft beer products. The initiative has also enabled them to buy existing craft breweries.
About Eli Gershkovitch
When speaking about craft breweries that have dominated the Canadian beer market, Steamworks must be mentioned. This is because the company uses innovative and traditional business models to serve clients. As a Fortune 500 firm, Steamworks attributes most of its economic success to its CEO, Eli Gershkovitch. Eli is a calm, working-class individual with a unique approach to business and leadership.
As the creative force behind Steamworks, Eli Gershkovitch believes that growth in any business venture should be based on meeting demands. His approach to pursuing business emphasizes on improvement and innovation. Eli Gershkovitch is also confident that robust companies will soon take over the industry.
As CEO, Eli Gershkovitch’s responsibility is to ensure that Steamworks competes based on quantity, quality, and price (Interview.net). His company serves clients with great craft beers that retail at low prices. By setting low prices to its commodities, Steamworks manages to earn consistent revenue amidst short-run circumstances.
The brewery’s long-run success is based on attending to customers’ demands consistently. Eli Gershkovitch founded the brewery back in 1995 in Gastown, Vancouver. Steamworks started as a small pub and grew over the years to become a Fortune 500 company.